DeBeers holds an annual competition design to promote diamond jewelry. This year’s competition for the ‘Best New Piece of Diamond Jewelry of 2007′ with the theme ‘Diamonds-Nature’s Miracle’ was won by the world’s largest diamond jewelry manufacturing company, Rosy Blue.

The winning design, Flotz Brilliance in Air, is inspired by water droplets shimmering on a sunlit lotus leaf. The winning necklace incorporates two thousand five hundred and one diamonds set in white gold and is valued at $36,000.

Harshad Mehta, Chairman, Rosy Blue, said, “Diamond jewelry has the ability to capture the heart and the Flotz diamond collection that incorporates the elements of nature will remind the wearer of the importance of environmental awareness and protection”.

You don’t think that this thing using more than 2500 diamonds had anything to do with it winning DeBeers’ contest to promote diamonds do you?