Movado has released the new 800 series watch with New England Patriots quarterback Tom Brady as the pitch man. The 800 series watch features precise Swiss quartz movements, wave-textured dials, and a Performance Steel™ cases with screw-down crowns. Water resistant to 200 meters and fashioned with scratch-resistant sapphire crystal, the watch is available in three sizes: men’s (43mm), unisex (38mm), and women’s (28mm). The watches will be available in a range of colors, including black, white, blue, red, and yellow.

Prices will range from $700-$1,300 for standard 800 series watch and the limited edition automatic timepiece comes in two versions. One is made with Movado’s own trademarked surgical grade stainless steel alloy (“Performance Steel”), with black or silver dial, on Movado’s own composite resin XTremeResin strap, reinforced with Kevlar, the first strap of its kind in the Movado Series 800 line. There are 1,000 watches, $2,500 each. The other is solid 18K rose gold, on an alligator strap. There are 12 watches only, each numbered, $20,000 each.

“Movado is very proud of our association with Tom Brady,” says Jeff Cohen, president of Movado Worldwide. “He is one of the most prolific quarterbacks in the NFL and embodies everything that Movado Series 800 stands for: timing, innovation and a commitment to excellence.”

“Movado is all about style and precision and that fits exactly what I try to bring both on and off the field, so I hope it’s a long term association,” Tom Brady said. “A professional athlete’s life is highly scheduled. I practically need military discipline to keep pace, so time is definitely something I’m interested in.”